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New Licensing Changes Brings New Challenges for Service Providers

SPLA Man took a vacation and the world turned upside down for SPLA partners! As most of you are aware, there’s been a lot of changes with hosting and more specifically how end customers deploy technology from your datacenter environment. In this post, let’s review these changes and discuss the challenges that accompany them. Have a question? Email info@splalicensing.com to learn more!

The Announcement

In October, Microsoft announced a new strategy for end customers (not SPLA) to deploy workloads on shared infrastructure from a third-party datacenter environment. This includes software subscriptions, software assurance benefits, etc. There was also a change to how Listed Providers deploy workloads. The article can be found here in case you missed it. https://www.microsoft.com/en-us/licensing/news/options-for-hosted-cloud

So what does all this mean? What’s the catch? There’s no catch. Microsoft made these changes in response to service providers long ago when QMTH came to fruition. Maybe there’s no catch, but there are specific things to consider.

For example, if you are an end customer, you can buy licenses from whoever you want (even Microsoft directly in some instances), but they can’t deploy it wherever they want. Your customer wants to deploy licenses they already purchased in AWS; well, they can’t for certain workloads. But guess what? They CAN in your datacenter! Think of Windows Server with Software Assurance. Your end customer wants to leverage their existing Windows licenses and not buy SPLA Windows licenses. They can deploy Windows Server with SA in your shared cloud environment but not in a Listed Provider.   This is a GREAT time for service providers to help end customers with the options available. The challenge for service providers is that most are not educated on the different deployment options, nor do they know what software their customers own or how they bought them. 

I think another challenge service providers face competition. Every service provider can offer the same solution as mentioned above. If you do not stay on top of your customers, someone else will. And finally, just because Microsoft allows something to happen doesn’t always mean you should license that way. Given the Windows Server example above, it might be cheaper for your customer to buy Windows Server from you rather than buy Windows Server with Software Assurance. You can offer a more affordable price for running Windows Datacenter than if they were to purchase it outright. Secondly, is it more profitable to have your end customers bring their licenses? As much as we sigh about SPLA, it is also a great revenue stream. 

Maybe as this year comes to a close, we can plan for next year. If you have questions on any of this, or perhaps you want to get a good grasp on your licensing now, let’s have a discussion. Email info@splalicensing.com, and we can help.

Thanks for reading,

SPLA Man

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Posted by on December 15, 2022 in Uncategorized

 

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SPLA Discontinued??

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Posted by on March 20, 2017 in In My Opinion

 

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Datacenter Outsourcing

I’ve written before on how partnering with an established provider can save you money, especially as a short term solution to get your hosting business started.  What I haven’t really addressed is the licensing.

Data Center Outsourcing is essentially what the name applies.  “Data Center” and “Outsourcing”; you outsource your data center. Amazing how that works.  Microsoft definition is a bit more confusing – amazing how that works too. From the outsourcing guide:

  1. “A Data Center Provider is a Service Provider that provides Software Services, usually IaaS, to another Service Provider using Products licensed from Microsoft through its own SPLA..”

Microsoft Azure is a good example of a data center outsourcing company.  When you sign up for Azure, Windows will be included in the service.  They are essentially providing the infrastructure (Windows and/or SQL cores) and you provide the application licenses via your own SPLA.  When you leverage another service provider who provides the infrastructure, they must be providing the Windows licenses. Hmmm…here’s why.

Let’s say you have a signed SPLA agreement to offer Exchange to your clients and you decide to use Brett’s Hosting to provide the infrastructure.  Brett’s Hosting offers a public cloud environment (multiple customers sharing same resources).  Under this model, you will report Exchange licenses for each user that HAS access to the software and NOT report Windows under your own SPLA; Brett’s Hosting would report Windows via their own SPLA.  Why?  If it is a shared environment, there is no way Brett’s Hosting can allocate processors for you to report it.  SQL cores works the same way.  Still don’t believe me?  Check out the FAQ guide from Azure here. Notice under SQL it states you can purchase a VM or use SAL licenses.  Notice under Windows it states Windows is included with your agreement.

Here’s the bottom line, if you decide to outsource your data center to a public cloud provider, ask them how they manage the Windows OS.  If they say it is not included in the cost of the service and you should be providing the licenses, they are out of compliant.

Want more proof?  Download the outsourcing guide here

That being said, if you provide data center outsourcing services, I think you are in the right business. This is the fastest growing area within the hosting industry.  Windows is relatively inexpensive from a licensing perspective, especially as you add more VM’s and can capitalize on the Data Center edition.  (remember…unlimited VM’s).  SQL can get a bit more complex, but if you understand it I think that could be an added value over your competition.  Last, because you report Windows and SQL only and let the service provider control the user based licensing; it limits your compliance exposure.  (processors/cores are easier to track).

So are you a data center outsource or a service provider?  Do you work with someone to resell your solution or do it alone?  Would love to learn more about your offerings. If you need guidance or best practices or just want a second opinion from a licensing perspective you can email me at blaforge@splalicensing.com.

Thanks for reading,

SPLA Man

 
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Posted by on August 7, 2014 in Data Center Outsourcing

 

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